The FIFA Chief Officer for Women’s Football, Sarai Bareman, has worked hard to raise the numbers of female athletes in the sport. One of the aspects she has focussed on is enhancing its commercial value, but she is concerned that what the success she has seen could be lost in the wake of the COVID-19 pandemic.
Because Women’s Football is still in its infancy, it is in danger of going unnoticed in the post-novel-coronavirus landscape, but Bareman is determined to keep the momentum she has built up going.
Bareman spoke of battling outdated mindsets around financial support and described how women’s tournaments are still sometimes getting bumped in favour of the men’s games. She says she will make sure that female athletes get the money meant for them now, though.
Bareman said that her main goal is to make sure that funds and resources that have been earmarked for Women’s Football should remain there and not fall by the wayside as we emerge from the lockdown. The gulf between the Haves and the Have-Nots should not be allowed to widen now and Bareman says this is the perfect time for FIFA to start making parity a priority.
The CO stated that the focus should be on finding ways to help those that have fewer resources at their disposal, providing them with more funds and a better support system that they can dip into as they need to. Bareman says the biggest challenge is historical and explained that it’s time to shift the perspective that Women’s Football is a cost exercise rather than one that generates revenue.
| # | Site | Bonus | Bet | |||
|---|---|---|---|---|---|---|
| 1 |  | Ladbrokes |  | 5/5 | 100% Match up to $250 NZD | Bet now Review |
| 2 |  | Palmerbet | | 4.9/5 | 100% Match | Bet now |
| 3 |  | Picklebet | | 4.8/5 | Login to see promotions | Bet now |
More About Trent Wilson
Trent Wilson is OnlineBetting.nz’s resident sports news expert. He draws on his extensive sporting knowledge, his qualification in sports management and his passion for betting to provide the latest, most up to date information on sporting events in New Zealand and across the globe. Trent is a veritable treasure trove of sports information and has been betting online for several years. He prides himself in keeping his readers informed, and in always offering an unbiased standpoint that reflects exactly what’s going on in the sports world.
View Posts - Visit WebsiteYou May Also Like:
Football Coaches Banned Over Vaccination Fraud
Two German coaches have been banned and fined for the use of fake vaccination records. According to the German Football Federation, Markus Anfang and assistant coach Florian Junge were found guilty of having procured and used fake passes falsely identifying them as fully vaccinated. Anfang previously coached Werder Bremen. The ….
6 Fans Reportedly Dead After Stadium Crush
What was supposed to have been a great day supporting their favourite team has turned into a day of tragedy for many who attended Cameroon’s Africa Cup of Nations match against Comoros. Dozens have been injured and at least six supporters are dead after a crush took place outside Olembe ….
Dembele Says He Won’t Leave Barca Soon
Barcelona forward Ousmane Dembele has insisted by way of a strongly worded statement that he’s not about to let Barcelona “blackmail” him into leaving the club. He says his contract negotiations with Barcelona remains ongoing. His comments came after was dropped from the squad and ordered to leave the club. ….
Gabon Football Boss Accused Of Sexual Abuse
Serge Mombo, who is the president of Gabon’s football league, the La Ligue de l’Estuaire, is being accused of having demanded sexual favours from young players in return for a spot on national teams. Mombo is one of Gabon’s highest ranking football officials. He was re-elected president of the league ….
Premier League To Trial Test For Concussion
The Premier League is reportedly funding an academically driven study that will focus on validating a diagnostic tool using salivary biomarkers to understand the increased risk of neurodegenerative diseases among pro-footballers. The league, in association with the Football Association, Professional Footballers’ Association, and the EFL, has published an action plan ….